“I remember getting my first bike when I was five years old, for Christmas, and straight away you got that sense of freedom. I was able to ride to my mates house and ride down to footy training. When I am selling the bikes now you are selling that freedom as well.”
James Magner is a no-fuss midfielder for the Melbourne Football Club, but off the field his business venture, Glowfixie, is causing plenty.
Sick and tired of sitting in heavy traffic on his way to training, Magner was convinced there must be another way. His decision to turn his car around, drive home and then ride his bike to training, gave birth to an idea.
Glowfixie is an online business selling glow in the dark fixed gear bikes. On the back of the popularity of the fixie culture, Magner decided his point of difference would be the glow in the dark wraps around the frames of the Glowfixie bikes.
Since selling his first bike a little more than three months ago, the Glowfixie trade is booming and several high profile AFL stars have thrown their support behind Magner and Glowfixie.
Check out the range at www.glowfixie.com
Just delivered @RubyRose1 's #glowfixie keep and eye out!
— Glow Fixie (@GlowFixie) September 4, 2013
Thanks for this bad boy,@GlowFixie great 21st birthday present for my bro. Ill wait for the new range for mine pic.twitter.com/8Pnt2LAvWh
— Scott Pendlebury (@SP_10) August 27, 2013
Loving my new black bomber @GlowFixie ! Thanks @jamesmag23 #greatride #upthedees pic.twitter.com/g91It5Zic6
— Billy Stretch (@billyjstretch) August 19, 2013
Massive thanks to @GlowFixie for the new bike! #belter #fixie pic.twitter.com/Zum3M8CojA
— Patrick Dangerfield (@dangerfield35) August 2, 2013
.@GlowFixie getting me to and from etihad tonight !!! Beats Friday night traffic pic.twitter.com/FKBKaRZ0sg
— Matt Suckling (@matthewsuckling) August 9, 2013
@dangerfield32 @GlowFixie Does the coach get one too? Very jealous
— Brenton Sanderson (@SandoBrent) August 2, 2013
@GlowFixie The Bright Light looks the goods!! Tough choice between that and the White Light #glowfixie
— Marc Murphy (@marcmurphy3) July 4, 2013
Thanks @glowfixie for my new ride #lightweight http://t.co/84Wuigwsb4
— Nic Naitanui (@NicNat) August 1, 2013