The AFL Players’ Association works with corporate, social leadership and community partners to deliver benefits across its premium events and digital platforms, as well as activate bespoke campaigns.
The AFLPA has the ability to connect brands with more than 800 AFL, 550 AFLW and 4,900 alumni players across all 18 clubs. The AFLPA can offer access to a digital audience of more than 11 million people.
We thrive on working with brands that share our values and seek to connect them with players that are aligned based on passion, interests or experience.
A key focus of our partnerships is to highlight the individual personalities of AFL and AFLW players, giving fans an opportunity to see them as people first and athletes second.
As a not-for-profit organisation, our partnerships play an important role in funding education programs and support services for our members.
